Restaurant & QSR owners, find out how you can use mobile marketing to send special offers and coupons directly to your customers' cellphones!
Redemption rates of mobile coupons are about 10x better than paper coupons! There's a reason for this...face it - clipping, saving and keeping track of paper coupons is a hassle at best; usually the coupon ends up in a drawer, pile or thrown in the trash. On the other hand, people have their mobile phones with them at all times and right when they are choosing a place to eat.
Mobile Marketing Example for Restaurants
- Customer texts YOUR KEYWORD to 555444
- Customer receives an automated text message reply. Something like: "Free cheeseburger with any adult combo @McDonald's. Show this text. Exp 06/30. reply STOP to unsubscribe"
- By texting your keyword, customers and potential customers have the opportunity to receive great deals and offers from your establishment. This equates to an extremely targeted list of people, people who like and want to hear from you! Your restaurant can use your Big Fish Media account to send them special offers in the future.
WHY MOBILE MARKETING WORKS FOR RESTAURANTS
- 90% of 18-34 year olds use their phone to text
- 44% of 18-34 year olds would rather store a coupon on their phone than carry a paper version
- Redemption rates of mobile offers average between 3 and 11% or more. In comparison, what is the redemption rate of your paper-only coupons?
- Coupon won't get lost, thrown away or left at home...customer has the coupon right when they are in the mood to EAT
- Send them out at key hours of the day...when people are HUNGRY
FACT ---- "22% of all adults would choose to receive cell-phone notice of daily specials from their favorite fullservice restaurant if they had the option." National Restaurant Association 2008 Restaurant Industry Forecast
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